Kent Outdoors Moves Headquarters to Park City, Utah

Hybrid HQ Model Will Unite Teams from Kent’s 15+ Outdoor Brands While Maintaining Hub Offices in Key Locations Across the U.S.

PARK CITY, Utah, Oct. 5, 2023 /PRNewswire/ — Seawall Capital, the private equity owner of Kent Outdoors, announced today that Kent Outdoors will be relocating its headquarters to Summit County, Utah. Through an agreement with the State of Utah, Kent Outdoors projects to add 84 new, high-paying jobs over the next five years, enabling the company to continue to grow and support its employees and world-class roster of brands.

Originally Kent Watersports, with the acquisition of Kona Bicycles and BOTE in 2021, the company rebranded to Kent Outdoors to signify its expanded focus on the full-breadth of outdoor activities and serving America’s growing passion to get outdoors. The relocation of the headquarters to Utah further demonstrates Kent’s commitment to leadership in the outdoor industry, setting down roots and creating jobs in a state known for its limitless opportunities for year-round recreation.

“We’re thrilled to move Kent Outdoors’ headquarters to Utah to embrace the state’s vibrant business environment and cherished outdoor lifestyle,” said Matt Eby, Chairman of the Seawall Board of Directors. “We look forward to contributing to Utah’s community, exploring its landscapes, and fostering strong partnerships with like-minded individuals and brands. This relocation signifies a new chapter for us, aligning our family of brands with Utah’s dynamic spirit for mutual success.”

By design, each Kent Outdoors brand will have team members at the new Utah headquarters location, while other roles and departments will remain at their original hubs. For example, the Kona Bicycles product design team will remain in Washington State. The progressive new model is designed for flexibility and versatility, and any employee can move between locations depending on company needs, current projects, seasonality and personal preference.

“This is a very exciting evolution for Kent Outdoors and will create an important center of gravity for the business as we continue to grow,” added Eby. “Since our inception, the vision has been to create an environment where brands and founders can grow to their full potential. Giving our teams and brands a central location to call home will only add to the value that we can provide.”

About Kent Outdoors:
For more than 60 years, Kent Outdoors has helped the outdoor industry’s leading brands scale their passions. We were born on the water, focusing on brands that help consumers not just enjoy the great outdoors, but revel in family, friends and experiences out there. Kent Outdoors provides rock steady support and resources to our family of brands and their founders so they can be free to create, build and connect with the people who matter most – people living and breathing all types of outdoor adventures.

Learn more at

About Seawall Capital:
Seawall Capital is a middle-market private equity firm focused on investing in companies that have built strong connections to their end consumers. The firm’s investment strategy centers on partnering with founder-led businesses that deliver amazing products and services that people love and trust. Seawall Capital’s principal investment team has a successful track record of helping founders, management teams and partners achieve their long-term goals and objectives.

Learn more at

Media Contact:
Matt Bennett
ECHOS Communications


SOURCE Kent Outdoors