What’s Your Burn Moment? Billboards on Las Vegas Strip

CARLSBAD, Calif., June 30, 2023 /PRNewswire/ — Burn Factory LLC. Las Vegas Residents and Visitors may notice the iconic billboards located at Harmon Street and 63LV located on the Las Vegas Strip asking “What’s Your Burn Moment?” 

Priest James Rivera, Founder of the Burn Factory LLC, who in February competed in the PGA Qualifying Round of the WASTE MANAGEMENT OPEN, had his life turned upside down at the age of 13 when a science experiment conducted by his sixth-grade teacher went terribly wrong and caught him on fire. He was rushed to UCSD Hospital, placed in ICU, and was given a 50% chance of survival. He persevered through his injuries when he decided to get out of the hospital bed and began putting three balls a day into a glass jar. Outlets like CBS have covered his incredible story. Priest later coined this memory as his “Burn Moment,” the catalyst for his healing that allowed him to get to where he is today.

Along with his brother Phenix, Priest also founded a podcast called the Burn Factory, which was named after his “Burn Moment,” that point of no return where we decide to turn our burning pain into success and triumph. His powerful story has already attracted many megastars, the likes of the NFL legend Michael Vick, UFC Champion Brandon Moreno, and Boxing World Champions Fernando Vargas and Shawn Porter, to open up about their burn moments on his podcast – the Burn Factory. Since its launch late December 2022, the Burn Factory Podcast has surpassed 130,000 downloads. The Burn Factory will be in Las Vegas during UFC Fight Week filming six episodes of their Podcast from the Boingo Innovation Center located at the Monorail Station at the Las Vegas Convention Center. Boingo Wireless is the Official Sponsor of the Burn Factory’s Las Vegas Studio.

About Priest:

Priest Riviera, at the time a promising young golf star, only 13, was severely burned when he was caught on fire after a black snake experiment in his science class conducted by his science teacher took a turn for the worse. He was rushed to UCSD Medical Center and spent some time in the ICU, undergoing multiple surgeries with a 50% chance of surviving.

Though he was given a 50% chance of survival, Priest recovered well and created the Priest James Foundation, which installs putting greens in hospitals: medical facilities, and other areas. With the Foundation, he hopes to inspire others to find strength and determination in moments of hardship. His goal is to create a movement where he and other athletes, celebrities, entertainers, and many other public figures share their “Burn Moments” that they have to “fight” through to persevere to get them where they are today. So, he also started a Podcast, and YouTube Channel called the “Burn Factory,” which is co-hosted by his brother, Phenix, who is 19 years old. The Podcast is filmed in a studio in California and Las Vegas.

Learn more at:

Burn Factory Instagram
Burn Factory YouTube
Burn Factory Apple
Burn Factory Spotify
Priest James Foundation

Media Contact:
Jason Rivera
(719) 459-1299



SOURCE Burn Factory LLC